We offer a fully integrated approach to search engine marketing which looks at the bigger picture to exceed businesses requirements. The two main disciplines of search engine marketing are search engine optimisation (SEO) & pay-per-click (PPC) advertising.
As technology and user behavior changes, the way that we collect and analyze data must also change. Google Analytics market saturation and ease of implementation has long made it the standard for companies looking to better understand the role that their websites and mobile applications play related to their overall business goals. However, a copy-and-paste solution is just the beginning. A strategic and customized implementation is needed to truly get value out of Google Analytics.
Social media has transformed the way we market our businesses. But regardless of what we have to say about our products and services, people are going to have their own take on them, and they may be turning to social media to express that. What if you’re not there to hear (and respond to) their commentary?
Numerous tools are available to help you listen in on social media. However, if you do not have a social media listening strategy they are pointless. Listening in on social media is a great way to get ahead of your competitors and keep your customers coming back for more.
It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field.
A Keyword list will enable you to determine which competitors are ranking for which specific keywords. Thus You’ll want to identify the sites that rank for many keywords in that niche, and add them to your list of competitors.
Link building is essential for search engine visibility and remains the number one ranking signal for websites. We specialize in white hat, person to person and manual link building to serve the needs of your traffic and the search engines.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
There are two key elements to improving your SEO: attracting links and making your content relevant for the word people are searching for. These elements are known as off-page (on someone else’s site) and on-page (your site).
In the search engine world, the top 5 results get 75.7% of the clicks so focus your efforts on a few valuable words and build content around those terms. Don’t spread yourself too thin or you’ll find yourself the jack of all trades and master of none.
They have a direct impact on promotional campaigns, including: Search engine marketing (SEM): keywords guide where you spend your search advertising budget. Search engine optimization (SEO): keywords influence your on-page optimization, from URLs, titles, and tags to the content you publish.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. blind text by the name.
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Nairobi , Kenya
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