Digital marketing in Kenya and consumer behavior will evolve in unpredictable ways between now and 2020, the ways marketers react to or perhaps influence? These new developments will also change in ways we can’t fully imagine now. But if anyone can offer a credible forecast for digital marketing in Kenya for the near future trends, that will change the way brands connect with people, and the way creative companies will work in the next few years, it’s the people who are most influencing the ad and marketing world right now.
We live in a word of information abundance and attention scarcity – and the pace of information creation is accelerating. According to IBM, we now create 2.5 quintillion bytes of data each day — so much that 90% of the data in the world today has been created in the last two years alone.
Buyers today are more empowered. The web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience.
“Inbound Marketing is so powerful because you have the power to give the searcher/consumer exactly what answers they are looking for at the precise point that they need it. That builds trust, reputation, and authority in whatever niche you are practicing this form of marketing in.”
Joshua Gill, Inbound & SEO Marketing Consultant, Inbound Authority
Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective.
Why You Need Digital Marketing in Kenya to Survive
Digital marketing techniques such as inbound marketing offers numerous benefits. When utilized effectively, it can:
- Shape a brand preference and influence future purchases.
- Generate social media shares and inbound links.
- Put customers in the driver’s seat.
- Help fuel search engine optimization efforts.
- Increase brand awareness.
- Enable customers to engage with your brand at their point of need, 24/7.
- Generate qualified leads for less money (when compared with traditional marketing).
Unlike traditional marketing initiatives, inbound efforts build upon themselves over time. For example, a strong piece of content offers many immediate and long-term benefits. It brings attention to your company when launched and will continue to resource your clients as long as it stays on your site. As the content gains more exposure, it can then become an ongoing source of inbound traffic via search engine optimization (SEO), social shares and word of mouth.
“The key is to create a strategic content strategy tailored around your personas and the stage of the buying cycle they are in. By doing this, you are providing valuable content geared directly towards that specific visitor. This helps move them down the buying cycle, answer their objections and build trust. All of these factors result in a shorts sales time, more qualified leads and an easier sale for your sales team.”
Digital marketing in kenya is full of massive potential and it is upto you and your team to choose the right technique that will give you the most effective results.
Download our E-book on inbound marketing 101, this book will guide you on the path to growing your marketing and sales goals exponentially using digital marketing in Kenya.