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Inbound Marketing Strategy

Vazzi Clothing

Vazzi Clothing needed a marketing strategy that could be measured based on a ROI marketing budget.

Project Detail

vazzi clothing is a kenyan clothing line established in 2010 with the aim of providing quality affordable and stylish clothing to the urban kenya, and the world at large.


With a focus on expanding their regional customer base, they realized that in order to reach this audience they had to focus on establishing a streamlined marketing strategy that drew traffic to their website and helped educate their sophisticated buyers. Turning to Digiserve Solutions for marketing automation, content development, email marketing, and customer segmentation, as well as a CRM.

ClientVazzi Clothing
Project Date2015

Establishing a Mission and Key Objectives with Digiserve Solutions

Why they started their deployment of inbound marketing & Marketing Automation in February of 2016. They implemented a disciplined inbound marketing approach. They started this mission by laying out the following objectives:

  • Significantly reduce dependency on PPC as a traffic generator
  • To increase customer loyalty
  • To learn from customers and provide them with targeted offerings
  • To significantly grow customer base and associated revenues

The ambitious marketing team worked day and night to become fluent with the inbound marketing basics and Inbound methodology. Shortly after starting with HubSpot, they converted to the COS that summer, implemented Sidekick and subsequently HubSpot’s new CRM in 2014. 

1.00% CTR

22% Less CPA

303% ROI